![]() “The value of creative expression has never been higher” says Parasnis: denied the opportunity for face-to-face interactions, people have felt an even stronger desire to express themselves and communicate in unique and creative ways. What are the implications for an app that we associate with outdoor activities and social occasions? The beta version of Adobe Photoshop Camera was launched before Covid-19 came onto the scene in the past few months, hundreds of millions of people have found themselves confined to their homes most of the time, suddenly deprived of the opportunity to visit friends, parks and museums. ![]() The synergy between hardware and software in smartphone cameras will become an increasingly important area of focus. Adobe Photoshop Camera changes the game: now the software is leaping ahead in a way that can truly magnify the power of the hardware, giving smartphone makers a stronger incentive to innovate. In the process, improvements in their hardware have far outpaced those in the photographic software. In recent years, smartphone manufacturers have competed intensely by improving their cameras’ capabilities. For the tens of millions of people around the world who do not upgrade their smartphone every year, this is a huge benefit.Īdobe’s disruptive app will have an important impact on the smartphone market. He stresses that Adobe Photoshop Camera will be a rapidly evolving app: “Every week, we want to be able to surprise you and delight you with new features and lenses”. Parasnis compares it to a Tesla TSLA, where a software update can upgrade the hardware’s performance overnight. This virtuous circle of creativity brings up another advantage of this new app: with Adobe Photoshop Camera, you don’t need to buy a new smartphone in order to get a better camera-your camera will get more powerful just with the software updates and the release of new lenses. And as everyday users start producing more stunning images of their own, creative professionals will be spurred to up their game with professional tools that are also becoming more and more powerful and sophisticated. Professional artists in turn will have a whole new way of developing their brand and identity and of sharing their creativity with a broader fan base. Everyone will now be able to leverage Photoshop’s features to boost our own creativity, and to deploy the aesthetic effects developed by artists like Billie Eilish. It’s not surprising that many of those who tried the beta version of the app told Parasnis and his team that they would make it their primary camera.įor nearly 40 years, Adobe has developed increasingly powerful tools for the creative professionals but with the progress in AI and in portable smart devices of the last few years, the company has also focused on the potential to democratize creativity, giving every one of us access to a wider range of artistic capabilities.Īdobe Photoshop Camera constitutes a crucial step in this direction, and it raises the bar across the board. In other words, Adobe Photoshop Camera promises to fundamentally transform the way we capture and share moments and memories. These go well beyond the standard filters already embodied in most phone cameras-they give you instant access to sophisticated artistic effects that have so far been the exclusive prerogative of professionals.
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